Mission Statement

At PrettyCity.com, we believe that beauty is more than skin deep and that taking care of the physical body is as important as taking care of the soul.

We know that women can achieve more when they feel great about how they look and we believe that being your prettiest self is something to be proud of.

Every day, we aim to make women everywhere prettier in some small way and richer in many big ways, by saving them money on the products & services they need to look & feel their best.

Core Values

• We value honesty: Truth in beauty.
• We put the trust of our readers before profit.
• We believe in every day glamour and we won’t apologize for being fabulous.
• We believe in abundance, there’s enough to go around.
• We acknowledge, and honor, the power of women everywhere.
• We can if we think we can. You can’t if you think you can’t. We control our own destiny and we’re proud of what we have created.
• We’re committed and passionate about having fun while growing PrettyCity.com. When it stops being fun, it’s time to move on.
• We’re committed to giving back. We know we’ve been fortunate and we share that fortune.

Brand Promise

PrettyCity.com only recommends the products, services and places we have tried and loved, and we always aim to get our readers a deal on the things we recommend.

About our Team

Carolyn Brundage, Founder and CEO

Propelled by an intense love of all things beautiful and an extensive technology background, Carolyn Brundage built an online beauty mecca. Its purpose? Serve as a destination for savvy spa and salon goers as well as a regional directory of indulgence. All while offering up beauty bargains on everything from massages to manicures, from cosmetics to collagen.

In 2006, Carolyn and her team of beauty mavens launched PrettyCity.com, beautifying the nation's chicest cities from Atlanta to LA, from Miami to Denver and beyond.

Johanna Engel, Midwest and East Coast Director of Sales

Johanna graduated from the University of Iowa with a degree in Journalism and English. This Barrington, IL native spent the beginning of her career in marketing, before deciding that corporate America was not fulfilling her love of beauty, fashion and..parties! She joined Pretty City, Inc. in 2003 as a special events coordinator before coming onboard full time as the Director of Marketing and Advertising in 2004. Armed with an extensive marketing and advertising background and an uncanny understanding of what's hip, Johanna now crafts win-win partnerships with national advertisers as well as local spas and salons. From executing premium events to carrying out grand scale branding campaigns, Johanna's knack for marketing is unmatched.

Donna Ross, Web Director

Donna Ross graduated from Eastern Illinois University in May 2002 with a BS degree in Fashion Merchandising. She first immersed herself in the retail industry, exploring such careers in Management and Visual Merchandising.

In 2006 she decided to try her hand in the beauty industry and joined the PrettyCity Team. She began her role here as the official "Spa Girl" and worked her way up to her current rolse as our Web Director.

Donna helps women and men from coast-to-coast get gorgeous, by running the website. She works hard to keep PrettyCity fresh and exciting with her creative niche.

Tiffany Augsburg, Midwest Account Executive

Yet another alumni hailing from the University of Iowa, Tiffany graduated with a degree in both Marketing and in Management Information Systems. She is unbelievably excited to blend her passion for marketing with her professional background in technology.
Tiffany loves spending her days interfacing with Spa and Salon owners who are excited about what they do, and she truly enjoys playing an integral role in growing their businesses. Who could ask for a better "office" than the top Northern Chicago Suburb beauty destinations?
Finally, as a beauty product addict (hey, everyone has a vice), she loves trying all lines of hair care, skin care, cosmetics. you name it!

Tracy Povolny, Central Florida Account Executive

With her eyes and ears on all things pretty, Tracy Deffendall is devoted to presenting Tampa Bay beauties with the finest destinations for posh pampering and the best in beauty. A native Floridian from Vero Beach, Tracy brings us her beauty business management experience and a bright entrepreneurial spirit. She has managed two resort boutiques in Vero Beach and owned and operated a premier tanning salon in South Tampa as well as an online boutique for accessory junkies. Tracy loves to travel and has been known to bring back a beauty secret or two from her journeys to the Caribbean, Denmark, Germany, France and Italy.

Tracy's appreciation for stylish living and pretty indulgences keeps her on top of the latest events and hottest newcomers of the Tampa Bay area. She is
also passionate about helping grow the business of beauty in the region, and actively stays current on the newest trends in cosmetics and skin care advancements industry-wide to fuel that growth.

Sarah Schilling, Event Director

Originally from Pensacola, FL, Sarah graduated from the University of Florida with a degree in International Business. She explored many facets of the fashion & retail world prior to finding her way to the PrettyCity team. Sarah's journey began with a semester studying in Milan where her interest in the fashion industry was solidified and her deep love of travel and adventure was imbedded within her. Her journey next took her to New York City where she managed a designer's showroom & studio and later led to several freelance retail consulting positions where she realized her secret passion for events before finding her home among the PrettyCity Team.

Sarah joined PrettyCity in May of 2007 and enjoys her role as Executive Manager as it allows her to satisfy her passion for beauty, fashion, events & travel.

Krystal Buchert, Special Events Account Executive

Originally from Wisconsin, Krystal graduated from the University of Wisconsin - Madison with a degree in Communication Arts. She came to PrettyCity with a desire to gain and maintain dynamic client relationships, while genuinely helping businesses thrive.

Krystal utilizes her knack for creativity to conceptualize and execute fresh marketing strategies incorporating all things pretty. Specializing in Event Sales, she is excited to have clients experience a fusion of beauty and events assisting in the growth of their business. A natural gravitation to beauty coupled with a passion for events, Krystal aims to bring together the best of both worlds by bringing you chic and stylish PrettyCity parties.

Leslie Wooddell, South Florida Account Executive

Originally from New Jersey, Leslie now resides in the mecca of all things hot, South Florida. She has spent her entire professional career in the beauty industry, from managing tanning salons and day spas, to working in sales for skincare companies and beauty magazines. She got into this industry for her extreme passion for the industry; she loves all things beauty-related! As a licensed esthetician she likes to bring only the best of in beauty, health, and wellness to the PrettyCity readers. Even in her off time, you will probably find her enjoying a spa day.