Ammonia Free Line
Takes the Sting Out of Coloring
Hair
Privately, we women gripe
about the pains of removing hair. And then, of
course, there are the pains of coloring it. We
color our hair to cover grays, to change our
looks, or just to change our outlook, and it's
often a messy, itchy, fume-filled affair thanks to
hydrogen peroxide and ammonia, the two key
ingredients in permanent hair color.
But
according to L'Oréal Professionnel all that is
changing with Innovation No Ammonia (INOA), an
ammonia free, permanent, professional hair color
that promises to replenish hair instead of ruining
it.
Grace Santiler-Nowik,
owner of Hair Base Salon in Chicago, discovered
INOA, pronounced in-oh-uh, while researching
ammonia free options for a female client whose
allergies and "green" lifestyle demanded something
gentler than the ammonia based hair color needed
to hide her gray locks. And while INOA isn't
actually the first ammonia free color, it's the
first to generate audible buzz.
Read the
story...
