Color of Hope
Glossary goes pink this month in honor of Breast Cancer Awareness. Throughout October, you’ll give color to the cause when you support these brands, because a portion of their proceeds support a variety of Breast Cancer research and education organizations. So for 31 days, you’ll not only look good, you can celebrate the beauty of giving. 


BALMSHELL Lip Gloss, 1 in 8, $22.
BALMSHELL’s “1 in 8” Lip Gloss not only polishes the lips with soft pink shine, it aims to raise funds and spread awareness about breast cancer. The name “1 in 8” calls attention to the staggering statistic that one in eight women will be diagnosed with breast cancer in her lifetime. But that whimsical floating design of the tube will turn that frown upside down. Eight bras in various sizes, shapes and colors are strung along a clothesline between two trees. As you tilt the tube, a hot pink target slides back and forth. Initials carved into the trunks of the trees pay tribute to two women dear to the BALMSHELL family: Nancy Pitfield, mother of BALMSHELL Marketing Manager Kate Pitfield, and Sheila Cudney, Nancy’s best friend. Once you’ve finished the gloss, disconnect the wand from the tube and use it as a key chain – and keep the message alive indefinitely. One dollar from the sale of every lip gloss is donated to the Breast Cancer Research Foundation. Available at


Everyday Lip Gloss, $5.
With Everyday Lip Gloss’ eight gorgeous shades, you can support the Breast Cancer cause eight days a week, 365 days a year! A portion of every purchase is donated to breast cancer research and education all year long. Created by a team personally affected by the disease, the all-natural formula is cruelty-free (no animal testing and no animal bi-products) and locks in moisture. Every color is versatile and stylish – our favorites include Innocence (mauve shimmer), Girls Night Out (blackberry), Honey B (glimmering nude) and, of course, Pink Diamonds. Plus, the very-nice price makes this gloss one you can feel good about buying in every color. Available at


Murad Energizing Pomegranate Lip Protector SPF 15, $16.50
Murad, a skin care brand founded on medical principles, is repackaging its Energizing Pomegranate Lip Protector SPF 15 with a special pink ribbon for the third year in a row. In partnership with Sephora, 10% of proceeds from sales of the Murad gloss will benefit The Breast Cancer Research Foundation. “Breast cancer is one of the primary illnesses that affects women today, and the dedication of this foundation has given these women hope, making it possible for them to live fulfilling and productive lives,” says Dr. Howard Murad, CEO and founder of Murad Inc. And while you help BCRF, this lip therapy will help revitalize and protect your lips with the free-radical fighting antioxidant,  Pomegranate extract. Available at


Jane Iredale PureGloss, In the Pink, $19.
jane iredale – The Skin Care Makeup® brings a new shade into its PureGloss for Lips collection. In The Pink,and along with it a partnership with Living Beyond Breast Cancer (LBBC), a non-profit organization dedicated to educating and enhancing the lives of women living with breast cancer. Iredale Mineral Cosmetics will donate $2 from the sale of every gloss to the organization, with a minimum donation of $25,000. The versatile In The Pink delivers high-wattage shine with subtle pink shimmer. Available at


BORBA Nutraceutical Lip Tint, Lovely, $16.
We recently told you about BORBA’s innovative blend of its best-selling Cashmere Fiber Balm into a nutrient-heavy, glossy tint. Now the nutraceutical brand is showing the love for the cause with Lovely, a gorgeous berry shade that’s promoting breast cancer awareness and supporting research. 10% of net proceeds from Lovely sales will benefit the Breast Cancer Research Foundation. Available at



e.l.f. Super Glossy Lip Shine, Pink Kiss, $1. e.l.f.’s Super Glossy Lip Shine fights environmental damage with SPF 15, and this October, it will fight breast cancer as well, with all profits from sales of Pink Kiss benefiting the Breast Cancer Research Foundation. It’s the foundation’s mission to find a cure for breast cancer by providing critical funding for innovative clinical and translational research at leading medical centers worldwide, and increasing public awareness about good breast health. Available at



The gloss•a•ry is PrettyCity’s monthly roundup of all that glitters from our own wand-toting shimmer expert, Michelle Carney. Tune in each month for the latest and greatest in pout perfecting products utterly devoted to your sparkly, sexy and oh-so-shiny lips.  Please contact Michelle Carney with story ideas or product suggestions



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