Green-eyed Girl: Celebs go green to get gorgeous
By Tess Kurzeja

Few people in the world can really be called trendsetters or style icons. Those who can are often seen gracing the covers of magazines or moving across our flatscreen TVs. Best of all, celebrities are also going green by using grooming products that help keep the earth pretty and animals safe. More and more, a consciousness for animal safety and treatment has infused the beauty industry, often with your favorite star blazing the path for the masses.

From timeless models like Lauren Hutton to Hollywood’s hottest stars such as Kate Hudson and Natalie Portman, celebrities are trademarking their enviable beauty rituals while bearing in mind the safety of animals and preservation of the planet. Luckily, these products are hitting the shelves and are available to adorn our own medicine cabinets, beauty bags and closets. 

Enviable talent, beauty and style has set Kate Hudson apart in the past, and her more recent movement to co-create and endorse natural, non-animal tested products that are free of parabens, sulfates, petrochemicals and animal byproducts is giving “green” with envy a new meaning. Partnering with stylist David Babii, who shares Hudson’s passion for natural products and preventing animal cruelty, the duo created a line of all natural products and styling tools called David Babaii For WildAid that are housed in bottles made of all recycled materials. Plus 10% of sales benefit WILDAID, a non-profit organization working with governments and communities to reverse the devastation of wildlife around the world.

The David Babaii For WildAid collection launched on Earth Day 2008 and features safe, natural products that brought no harm to animals in their production, with Hudson herself systematically testing each product in lieu of animal testing.  I love the David Babaii for WILDAID Amplifying Volumizing Shampoo and Amplifying Volumizing Conditioner ($13.95 and $14.95 respectively) and their Recycled Flat Iron ($119) available online at

While Hudson has hair care in mind when it comes to animal-friendly products, Natalie Portman turned her gaze downward creating a posh line of vegan shoes for Té Casan New York. Frustrated by the lack of choices in footwear for her vegan diet and fashion regimen, Portman took shoe matters into her own hands. As a result, from ballet flats to sky-high heels, Portman created an expansive collection of shoes made without leather, fur or other animal byproducts, all the while keeping red-carpet fashion in mind. For lazy summer days and relaxed outdoor luaus, Portman’s faux-suede Paine Grecian-inspired sandal is a must while more formal affairs demand the Plath pump made with satin and chiffon and boasting a 3 ¾” heel. Get them online at from $250-400.

As identifiable as she is beautiful, Lauren Hutton has endured decades in the modeling industry, gracing countless covers, walking designer runways, hosting television shows and hitting the big screen looking flawless. At age 64, Hutton is still active in the modeling world due, she says, to the makeup she has formulated over the years and recently re- released in brand new, biodegradable containers. Alongside her successful modeling and acting careers, Hutton has traveled the world as an environment and animal rights activist since the 1960s. Aware of the global waste problem and our reliance on landfills, Hutton worked diligently with EcolGreen, an environmental materials company, to formulate biodegradable packaging for her products.
The first product to launch in this new packaging is Hutton’s Weightless Foundation. Formulated for mature skin, this pressed liquid foundation comes in four shades with underlying base pigments that suit any skin type.  Never neglecting sophistication and glamour, Hutton’s biodegradable packaging is attractive and compact.  Hutton’s Weightless Foundation is available online at for $27.

Although not every celeb creates their own product line to peddle, many products hitting the shelves are decadent enough to become eco-conscious staples for green-eyed girls who love to look great while doing good.  

I love Treat Beauty’s cruelty free collection. Sans parabens and sulfates and made of natural and organic raw materials,  the O My Goodness Organic Body Cream ($34) has a sweet, slightly floral scent and thick moisturizing consistency that nourishes skin below the surface. Browse the entire collection at

Serving up smooth, application-friendly shea butter formulas, Solessence Skin care products use organic ingredients and natural scents to moisturize skin. Cruelty free and sans parabens, wheat and formaldehyde, Solessence’s Shea Shea Intense Unrefined Shea Butter in Days of Wine and Roses imparts a layer of moisture and protection that keeps harmful environmental pollutants from damaging skin ($16 at

Green products, with an emphasis on being cruelty free, are quickly becoming a consistent component in conscious beauty products and fashion lines. So, whether it was made by a celeb or is simply suitable for one, the most notable trends in celeb beauty and fashion seem to also be the most notable trends in staying cruelty-free and earth conscious.





“Green-eyed Girl” is PrettyCity®’s monthly guide to the latest beauty products and treatment trends reflecting a consciousness for the environment and personal health. If it’s organic, we know about it; if it’s helping our environment while keeping us looking and feeling our best, we love it. And, you can rest assured we’ll tell you all about it. Please contact us with story ideas or product suggestions.


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