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Green-eyed Girl:
Celebs go green to get gorgeous
By Tess Kurzeja
Few people in the world can really be called trendsetters
or style icons. Those who can are often seen gracing
the covers of magazines or moving across our flatscreen
TVs. Best of all, celebrities are also going green by
using grooming products that help keep the earth pretty
and animals safe. More and more, a consciousness for
animal safety and treatment has infused the beauty industry,
often with your favorite star blazing the path for the
masses.
From timeless models like Lauren Hutton to Hollywood’s
hottest stars such as Kate Hudson and Natalie Portman,
celebrities are trademarking their enviable beauty rituals
while bearing in mind the safety of animals and preservation
of the planet. Luckily, these products are hitting the
shelves and are available to adorn our own medicine
cabinets, beauty bags and closets.
 Enviable
talent, beauty and style has set Kate Hudson
apart in the past, and her more recent movement to co-create
and endorse natural, non-animal tested products that
are free of parabens, sulfates, petrochemicals and animal
byproducts is giving “green” with envy a
new meaning. Partnering with stylist David Babii, who
shares Hudson’s passion for natural products and
preventing animal cruelty, the duo created a line of
all natural products and styling tools called David
Babaii For WildAid that are housed in bottles made
of all recycled materials. Plus 10% of sales benefit
WILDAID, a non-profit organization working with governments
and communities to reverse the devastation of wildlife
around the world.
The David Babaii For WildAid collection launched
on Earth Day 2008 and features safe, natural products
that brought no harm to animals in their production,
with Hudson herself systematically testing each product
in lieu of animal testing. I love the David Babaii
for WILDAID Amplifying Volumizing Shampoo
and Amplifying Volumizing Conditioner
($13.95 and $14.95 respectively) and their Recycled
Flat Iron ($119) available online at db4wildaid.com.
While Hudson has hair care in mind when it comes to
animal-friendly products, Natalie Portman
turned her gaze downward creating a posh  line
of vegan shoes for Té Casan New York. Frustrated
by the lack of choices in footwear for her vegan diet
and fashion regimen, Portman took shoe matters into
her own hands. As a result, from ballet flats to sky-high
heels, Portman created an expansive collection of shoes
made without leather, fur or other animal byproducts,
all the while keeping red-carpet fashion in mind. For
lazy summer days and relaxed outdoor luaus, Portman’s
faux-suede Paine Grecian-inspired sandal is
a must while more formal affairs demand the Plath
pump made with satin and chiffon and boasting a
3 ¾” heel. Get them online at tecasan.com
from $250-400.
As identifiable as she is beautiful, Lauren
Hutton has endured decades in the modeling
industry, gracing countless covers, walking designer
runways, hosting television shows and hitting the big
screen looking flawless. At age 64, Hutton is still
active in the modeling world due, she says, to the makeup
she has formulated over the years and recently re- released
in brand new, biodegradable containers. Alongside her
successful modeling and acting careers, Hutton has traveled
the world as an environment and animal rights activist
since the 1960s. Aware of the global waste problem and
our reliance on landfills, Hutton worked diligently
with EcolGreen, an environmental materials company,
to formulate biodegradable packaging for her products.
 The
first product to launch in this new packaging is Hutton’s
Weightless Foundation. Formulated for mature
skin, this pressed liquid foundation comes in four shades
with underlying base pigments that suit any skin type.
Never neglecting sophistication and glamour, Hutton’s
biodegradable packaging is attractive and compact.
Hutton’s Weightless Foundation is available
online at laurenhutton.com
for $27.
Although not every celeb creates their own product
line to peddle, many products hitting the shelves are
decadent enough to become eco-conscious staples for
green-eyed girls who love to look great while doing
good.
 I
love Treat Beauty’s cruelty free collection. Sans
parabens and sulfates and made of natural and organic
raw materials, the O My Goodness Organic Body
Cream ($34) has a sweet, slightly floral scent
and thick moisturizing consistency that nourishes skin
below the surface. Browse the entire collection at treatbeauty.com
Serving up smooth, application-friendly shea butter
formulas, Solessence Skin care products use organic
ingredients and natural scents to moisturize skin. Cruelty
free and sans parabens, wheat and formaldehyde, Solessence’s
Shea Shea Intense Unrefined Shea Butter in Days
of Wine and Roses imparts a layer of moisture and
protection that keeps harmful environmental pollutants
from damaging skin ($16 at Solessence.com).
 Green
products, with an emphasis on being cruelty free, are
quickly becoming a consistent component in conscious
beauty products and fashion lines. So, whether it was
made by a celeb or is simply suitable for one, the most
notable trends in celeb beauty and fashion seem to also
be the most notable trends in staying cruelty-free and
earth conscious.
 “Green-eyed
Girl” is PrettyCity®’s monthly guide to
the latest beauty products and treatment trends reflecting
a consciousness for the environment and personal health.
If it’s organic, we know about it; if it’s
helping our environment while keeping us looking and feeling
our best, we love it. And, you can rest assured we’ll
tell you all about it. Please contact
us with story ideas or product suggestions. Archive:
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