Josie Maran: Model, Mogul and Mom

Now through February 1, 2010, 50% of proceeds from all sales at josiemarancosmetics.com will be donated to American Red Cross for Haiti.

Josie Maran launched her namesake cosmetic line, Josie Maran Cosmetics, because she doesn’t like makeup. 

“After spending years in a makeup chair, I realized that I didn’t like the cakey, oily feeling makeup left on my skin.  That’s why I set out to make a more natural makeup line,” the model, actress, mother and entrepreneur told us.

And so, Maran created an upscale cosmetics collection that launched in Barneys New York and is now carried at Sephora stores nationwide, Barneys, Vert LA and  QVC.

Maran’s business “baby” was inspired while she was pregnant with her daughter and determined to find natural makeup alternatives to those that were readily available.  

Disappointed with lack of eco-chic options, she began thinking about how her career experience made her a product guru.  “I realized that after spending so many hundreds of hours in the makeup chair, I was uniquely qualified to create my own line of cosmetics, the type of makeup that I was searching for: chic, luxurious and, most importantly, healthy. Not long after the birth of my daughter, Josie Maran Cosmetics was born,” explained Maran.

The model’s expansive career also introduced her to globally sourced ingredients not widely used. While on a shoot in the South of France she discovered Argan oil and began using it in her collection as a petrochemical substitute; it quickly became a brand staple. 

“Argan Oil is my ultimate beauty secret and favorite ingredient—I use it in over 90% of my line,” said Maran. “As a moisturizer for skin, hair and nails, this 100% organic oil is housed in a recyclable glass bottle and purchased from women’s cooperatives in Morocco.  A new favorite is my Argan Moisturizing Stick, now available exclusively at Sephora, which infuses the powerful hydrating ingredient of Argan Oil with rich Avocado Butter and Tea Tree Oil for concentrated moisture wherever you need it. This stick is the perfect size for my purse and I use it throughout the day on my lips, cuticles, elbows.”

Multitasking is a must when you’re juggling a successful modeling and acting career, family and a burgeoning beauty business.  Oh, and then there are the demands of being bikini ready year-round.

Maran’s eternally ready to pose beachside in Bali or poolside at The Palms thanks to yoga, walking and yes, watching what she eats. “Eating healthy is so important – I try to eat organic, vegan and vegetarian as much as possible,” she explained.

Maran told us she goes natural with her own makeup routine, divulging that the best makeup tip she’s acquired over the years is that “you can achieve a natural look using tinted day-cream instead of heavy foundation. Then go in with a concealer to cover blemishes. For small areas use a pointy brush. This way you can place the concealer where it is really needed.”

As for the products Maran can’t live without? She names Jo Wood Organics’ Usiku Body Oil and Rare Elements Essential Conditioner among her top three, with 100% Organic Argan Oil from Josie Maran Cosmetics topping the list. 

It looks like there’s finally a makeup collection that this model-mogul-mom really likes.

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