Love it or leave it: Mineral Makeup

We pride ourselves on being hard to please.

After all, testing dozens of products daily requires a discerning eye…  and complexion.

We’ve suffered from many an allergic reaction or breakout, all to prove that we take being your guide to beauty oh-so-seriously.  And with the sudden saturation of mineral makeup brands on the market, we were looking forward to cutting through the clutter and separating the mineral makeup darlings from the duds. But something strange happened: we found most of the mineral makeup brands we tested to be exceptionally good. Sure, some were fabulous while others were just great, but only a few were awful. 
It turns out, there’s a lot to love about mineral makeup.

By definition, mineral makeup is crafted of finely ground minerals.  Many mineral makeup brands contain titanium dioxide or zinc oxide, ingredients that are anti-inflammatory, especially beneficial to those suffering from occasional or regular breakouts, while also boasting the benefit of sun protection.  Plus, mineral makeup has earned a reputation for serving up smoother, longer-lasting coverage than traditional makeup, thanks in part to micronized minerals.

For our roundup of the best, preferred mineral makeup brands avoid the use of synthetics such as preservatives, binders synthetic dyes and parabens — all known skin irritants. Bear in mind that there’s no regulation controlling use of the word “mineral” which means that checking ingredients is a must for savvy consumers.  And with so many great brands on the market, you, too, can afford to be discerning.

Love It! Everyday Minerals: Retailing at just $12 (ultra-affordable by mineral makeup standards), Everyday Minerals Powder Foundation is the real deal. Authentically pure and available in an expansive range of hues, this product serves up incredible coverage with an impressively short list of ingredients: Mica, Titanium Dioxide, Zinc Oxide and Iron Oxides. Shop the entire collection at

Leave it. Pur Minerals 4-in-1 Pressed Mineral Foundation: We loved the time-saving concept behind this product which promises to serve as concealer, foundation, powder and SPF protection.   However, the coverage is much heavier, aka less-natural looking, than other brands we tested. Following just a few uses, we began to break out, probably due to the inclusion of Shea Butter, a rich emollient, among the product’s ingredients. Consumers with oily or combination skin will want to leave this product at the makeup counter.

Love It! Youngblood Mineral Foundation. Those in need of serious coverage will love Youngblood’s Loose Mineral Foundation which makes the art of the cover-up easy and natural-looking. The fragrance-free, talc-free product is available in 16 shades from the very fair “pearl” to the deep “mahogany.” Shop the Youngblood collection online at

Leave It. Physician’s Formula Mineral Wear Powder: We purchased this product after perusing the aisles of my local CVS for some affordably priced mineral makeup ($12.95).  Unfortunately, Physician’s Formula Mineral Wear Powder earned a spot as one of the worst on our list due to poor coverage and the disappointing inclusion of parabens in the ingredients, specifically methylparaben and propylparaben.

Love It! Jane Iredale’s PurePressed Base: This mineral must-have provides SPF 20 protection in a rich assortment of shades sure to suit any skin color. One of the pricier products on our list at $48 (, link to here the product offers instant broad-spectrum, chemical-free UV protection and is free of oil, talc, colorants and parabens. Yup, our love affair with Jane continues!


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