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Pretty in Pink is an incredible campaign featured in everything from newspapers and magazines to bloggers and television stations! Chicago salons and spas charge $31 services to honor the 31 days of National Breast Cancer Awareness Month Savvy and cause conscious? : The fourth annual Pretty in Pink event is already well under way, so you should rush to make that hair appointment and maybe squeeze in a little facial while you can. Organized by Pretty City, an online company that reviews and discounts spas and salons, several spas and salons across the country will be offering their top-end services for the discounted price of $31 to raise breast cancer awareness and funds to the Breast Cancer Network of Strength during the 31 days of October. With over 50 participating spas and salons in the city and suburbs, Chicago was also the first city to do Pretty in Pink before the event and the company went national. “It has become way more popular, but the campaign is best known locally. Although we’re working hard to expand it in additional states,” says Carolyn Brundage, CEO of Pretty City. “When we started in 2005 we were aiming to have 31 participating spas and salons. Now it’s a lot more work. The donation we made last year was 10 percent of our total annual profits, almost $22,000. As a small business, it’s the biggest charity donation we do and something that we feel good about.” Brundage started the event after discovering the dollar amount that goes directly to breast cancer charities from pink products wasn’t much when researching for a beauty column. “I was disheartened,” Brundage says. “I wanted to do something that was completely transparent so customers and participants would know that we donate 100 percent of what we make from the event.” From services that usually run from $65 to $350 like Brazilian waxes, facials, peels, a range of hair treatments and even laser hair removal, the event raises awareness and funds and participating spa and salons are seeing an increasing flow of new potential clientele. “It exposes us in a good way,” says Jennifer Channer, owner of Blueberry Moon, a salon and spa in Lincoln Park, Chicago. “It’s a good opportunity to work with a good cause and it also helps bring in new customers that would like to try out the salon and hopefully, make that transition to come into the salon full time.” Not even midway into the event, Blueberry Moon has already completely booked every appointment for its cinnamon roll pedicure for the month, and their bikini wax, Swedish massage and hair appointments are going fast too. “I would call as soon as possible just because it is remarkable how fast the services get reserved in advance,” Channer says, who has participated in Pretty in Pink before with other salons. Noel Buican, owner of Aqua Salon located in Edgebrook, Chicago, agrees whole-heartedly. “We actually had people calling us before the event launched to see if we were participating,” says Buican, who is a first time participant. “People were really anticipating this event.” Aqua Salon is out of Saturday and evening appointments, but a few morning and mid-afternoons are still up for the taking. Despite the event’s little advertising, Pretty in Pink is pushing a lot of people to spas and salons for high-end services at a discounted rate and, most importantly, for a good cause. “It’s really spread via word of the mouth,” Brundage says. “Every year it seems like it gets passed virally from women telling other women who tell more women. It’s more rewarding to know that people are spreading the word—that’s what is moving this event.” GIRLFRIENDCELEBRATIONS.COM$31 Beauty Treatments—Book Your Girls Day Out Now!If you need a spa day, NOW is a fabulous time to book a Girls Day Out! Get pampered, save money and benefit breast cancer research at the same time. For the 31 days of October, top-rated salons around the U.S. are offering the latest beauty indulgences and basic beauty essentials for just $31. In cooperation with PrettyCity.com, these salons will make a fixed donation to the Breast Cancer Network of Strength™ (formerly Y-ME Breast Cancer Organization) for every service. We’re talking to you, girlfriends in Chicago and suburbs, Arizona, California, Colorado, Florida, Massachusetts, Missouri, New Jersey, New York, Ohio, Pennsylvania, Virginia and Wisconsin. Find the list of salons and their $31 offerings here. What a great time to try microdermabrasion, a Brazilian bikini wax, or a relaxing massage. But at this seriously great price, appointments will book up fast. Grab a girlfriend and call that salon today! October 8th, 2008, FRESH 105.9
DailyCandy.com The Weekend Guide, October 23, 2008
Another great way to do your body good while also giving to a great cause is to book a $31 spa appointment during Pretty City’s Pretty in Pink promotion. The popular beauty blog has partnered with spas in 13 states (the Chicago list is nice and long) to offer 31 days of $31 spa services with proceeds benefiting the Breast Cancer Network of Strength. I booked an Ayurvedic facial, wellness consultation and eyebrow wax at new holistic spa and wellness center, Veria for just $31! There’s also cheap classes from the Yoga Boutique and Flirty Girl Fitness and tons of deals for a Brazilian or a fancy pedicure. Maya Henderson for The Examiner, October 10, 2008
PrettyCity.com’s Pretty in Pink campaign Tampa Bay Times, October 3, 2008 CHICAGO PICKS™ Pretty in Pink Sometimes, getting pretty seems a little… pointless (i.e. Did I shave my legs for this?) Luckily, in October you can get pretty for a very good reason. Local spas are honoring Breast Cancer Awareness Month with $31 massages, manicures, facials, waxes and other beauty treatments. Indulge yourself and your friends for this fantastic fundraiser! Check the website for details. What: Pretty in Pink Fundraiser On that last note, contribute to Breast Cancer Awareness Month whatever way you can. Breast cancer is the most common cause of cancer in women and the second most common cause of cancer. Schedule a mammogram and learn how to protect yourself!
The Pink PamperOnly halfway through the week and already detecting a need for a mini-vacay? If a flight to France = months of ramen for dinner (and a hefty carbon footprint), then escape closer to home: Pretty City's Pretty in Pink event. Spas all over town are offering $31 deals on 60-minute massages, Brazilian waxes (ah, mini torture...), and airbrush tanning (no UV or energy-sucking beds) all month - and a portion of the proceeds benefit breast cancer research. (Last year, PIP raised more than $23,000 for Breast Cancer Network of Strength.) A couple real gems: Skin Nuova Med Spa's organic Mini Facial and the pedi with chem-free laquer and soy-based polish remover at Spa Soak. What a steal. Pretty in Pink, available during the month of Oct. at spas and salons throughout Chicago. All services, $31. IdealBite.com, October 8, 2008
Pretty easy
Pretty in Pink Fundraiser
PrettyCity SPOILEDLITTLEGIRL.comSo Pretty Sadly, these services are offered only in select states:
Do-good purchases “This Post is for the ladies. If you would like to help contribute to breast cancer awareness while simultaneously pampering yourself, have I got something for you! For the entire month of October, spas across the nation have special deals going where you pay $31 for a variety of treatments. The website is http://www.prettycity.com/pink/ to find the participating location nearest you. Enjoy pampering yourself while simultaneously benefiting women everywhere!” The Way That Light Attaches to a Girl Blog“Other than being a great movie from the 80s, its a great way to feel good while helping others. Pretty in Pink is a 31-day, $31 spa and salon treatment deal presented by Pretty City to raise awareness and funds for Y-Me National Breast Cancer Organization. Check out the website to see which salons and spas are participating in your area. Lucky for us Chicagoans there’s quite the selection. So go ahead and pamper yourself and help a great cause!” FreeandFlawed.com“Every year, Pretty City does this fabulous promotion that benefits the Y-Me Breast Cancer Organization. Local businesses discount their beauty services for the low price of $31. If you ever wanted to take advantage of the spa, but you feel guilty spending money on it right now when you could be…I don’t know…inviting an extra few guests to your wedding, this is the time to do it!” BlushandBashfulEvents.com“October is many things in Chicago. It’s Chicago Book Festival, Chicago Artists Month, and it’s also National Breast Cancer Awareness Month. The city shows its support by lighting many of the skyscrapers pink, and local spas are helping out by offering $31 treatments, and proceeds benefit Y-ME National Breast Cancer Organization. LocalTourist.comWho: Ladies on a budget get ready for 31 days of $31 spa treatments. TheLReport.net“To raise awareness and funds for YME National Breast Cancer Organization, providing information and support to anyone touched by breast cancer; TampaBayBeauty.com introduces its "Pretty in Pink" campaign. Guests can choose from such indulgent treatments as hot stone pedicures and European facials, as well as "basic" beauty necessities including eyelash tinting and Brazilian waxing. In addition, PrettyCity® will feature a link for customers to make a donation to support YME's mission to ensure that no one faces breast cancer alone. Each spa/salon location participating has made a pre-set donation to YME in order to participate.” TampaBays10.com “Weather is only destined to get worse, but don't let the whooping wind and quarter-sized hail ruin your beauty routine - especially when you can get an assortment of treatments for the fixed price of $31 each during the month of October at a list of high-end Chicago salons. The Y-Me National Breast Cancer Organization is hosting the Pretty in Pink month of pampering in honor of Breast Cancer Awareness Month. Waxing, massages, manicures, haircuts and many other services are also offered at various locations. Check www.prettycity.com/pink for a list of participating salons. No more excuses for haggard hair and nasty nails now!” The Daily Northwestern“We believe that good karma is all about giving and receiving, so getting a discounted beauty treatment to benefit a good cause is right up our alley. In conjunction with October’s National Breast Cancer Awareness Month, PrettyCity hosts its third annual Pretty in Pink charity, in which a bevy of spas and salons donate a preset amount of money to the Y-ME National Breast Cancer Organization. They’ll also offer $31 services for October’s 31 days to raise awareness about the disease.” Jessica Herman for TimeOut Chicago “Take advantage of Pretty City’s 31 days of $31 beauty during the month of October, on services like facials, massages, and pedicures to raise awareness and money for National Breast Cancer Awareness Month. Visit prettycity.com/pink for a list of participating salons.” ChicagoMag.com“There are quite a few salons participating in this event in several cities. You can get treatments such as facials, laser hair removal or even microdermabrasion treatments...all for $31 dollars! Most of these treatments are normally $75 dollars!” Shoplocal.com |
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